From Roads to Data: The Evolution of Logistics in Iran
In today’s world, logistics is no longer limited to the movement of goods; it has become the beating heart of national economies. Countries equipped with a cohesive supply chain, modern fleets, and efficient distribution systems gain strategic advantages not only in domestic trade but also in economic diplomacy.
With its exceptional geopolitical position, Iran has the potential to become a major transit corridor between East and West. Realizing this potential, however, requires innovative and capable players—organizations that can intelligently bridge the gap between traditional operations and technology-driven logistics.
DEKA Logistics Holding was founded in 2022 with a clear vision: “Building a smart future for logistics in Iran.” By consolidating more than ten specialized companies across various transportation and support-service sectors, DEKA has rapidly secured a decisive position in the market.
The Philosophy Behind DEKA
DEKA was born out of a real and pressing need: the absence of a unified, technology-driven structure capable of delivering end-to-end logistics services—from production to consumption—in an integrated manner. Previously, companies had to work with multiple contractors for each segment of the supply chain, from road transport to warehousing and distribution. This fragmentation led to wasted time, higher costs, and reduced transparency.
DEKA was established to eliminate this inefficiency by centralizing all logistics services within a single holding powered by digital technology. From day one, CEO Hooman Pashangian and his leadership team focused on data-driven logistics, a concept globally known as Smart Logistics.
Within DEKA’s ecosystem, all information—transport data, waybills, fuel usage, routing, warehousing, and even driver performance—is stored and analyzed in a centralized system. Decisions are made based on data, not assumptions—an unprecedented shift in Iran’s logistics landscape.
DEKA at a Glance
- Founded: 2022 (official operations began in 2021)
- CEO: Hooman Pashangian
- Active Offices:
- Tehran (Shahrak-e Gharb, Dadman St., No. 78)
- Isfahan (Imam Khomeini St., Arta Complex)
- Owned Fleet: Over 150 trucks plus thousands of partner drivers
- Warehousing Capacity: Over 250,000 m² nationwide
- Email: info@dekalogistics.com
- Website: dekalogistics.com
DEKA’s Comprehensive Service Portfolio
1. Road Transportation – The Backbone of the National Economy
Through its intelligent road transport infrastructure, DEKA manages one of the largest transportation networks in Iran. DEKA’s AI-powered system analyzes routes and traffic conditions to determine the shortest and most cost-efficient paths.
As the CEO states:
“Our goal is not just to deliver goods; our goal is to optimize every meter of the journey.”
DEKATarabar, the operational arm of road transport, provides services such as electronic waybills, real-time tracking, cargo insurance, and fuel management. IoT-enabled vehicles allow precise monitoring of cargo conditions, including temperature.
2. International Logistics & Multimodal Transit
DEKAworld oversees DEKA’s international operations. With coordinated offices in neighboring countries, it covers Iran’s land routes to Turkey, Iraq, Azerbaijan, Afghanistan, and Central Asia.
Beyond road transport, DEKA offers air and sea freight services through multimodal systems and manages port operations—customs clearance, loading, and unloading—in southern Iran.
As a member of FIATA and ITCA, DEKAworld has strengthened Iran’s position as an official international logistics operator and a key facilitator of non-oil exports.
3. DEKApost – A Technology-Driven Private Postal Operator
DEKApost, one of the first licensed private postal operators in Iran, connects online retailers to customers with the slogan: “Smart delivery for a smart world.”
Its services include:
- Fast intra-city and intercity delivery
- International shipping with real-time tracking
- Cash on Delivery (COD)
- API integration for e-commerce platforms
As e-commerce continues to grow in Iran, DEKApost plays a vital role in enabling efficient urban logistics.
4. DEKAdepo – A Revolution in Warehousing & Third-Party Logistics
Traditional warehousing has long been a bottleneck in Iran’s logistics sector. DEKAdepo solves this by introducing smart warehousing powered by ERP systems and real-time inventory management.
Its services include:
- Short- and long-term warehousing
- Packaging, labeling, and quality control
- Real-time inventory reporting
- 3PL and 4PL services for manufacturers and trading companies
This transformation has helped major industrial, pharmaceutical, and e-commerce companies reduce logistics costs by up to 30%.
5. DEKAbar – The Intelligent Freight Marketplace
DEKAbar is DEKA’s digital freight marketplace, connecting shippers, drivers, and transport companies directly—without intermediaries. Similar to global platforms like Uber Freight and Convoy, it uses data analytics to match loads with the most suitable drivers and routes.
Recently recognized as a knowledge-based company, DEKAbar is one of Iran’s first official logistics-tech startups.
6. Support & Welfare Services – From DEKAdiesel to DEKApark
DEKA has built a complete support ecosystem for its fleet and drivers:
- DEKAdiesel supplies parts and handles heavy-vehicle repairs
- DEKAidac manages the distribution of spare parts
- DEKApark operates roadside service centers equipped with restaurants, washing facilities, repair shops, and parts stores
These centers significantly improve the quality of life and working conditions for drivers.
7. Passenger Transport & Tourism
DEKAtrip and DEKAsir enhance the passenger travel experience through safe, comfortable intercity trips, as well as tour services, car rentals, and ticket reservations—bridging tourism with smart transportation.
8. Technology & Innovation – The Beating Heart of DEKA
Technology is the foundation of every decision at DEKA. The R&D team has developed intelligent systems using AI and Big Data to analyze routes, fuel consumption, and operational efficiency.
DEKA is currently launching the DEKA Smart Logistics Dashboard, enabling managers to monitor shipments, fleets, warehouses, and orders in real time—the first integrated logistics dashboard of its kind in Iran.
DEKA’s Role in Advancing Iran’s National Logistics
DEKA’s entry into the market marks a turning point for Iran’s logistics industry. Its integrated business model unifies previously disconnected segments of the supply chain.
According to industry reports:
- Fleet productivity in DEKA-managed routes has increased by 25%
- Delivery delays have dropped to below 5%
DEKA has also created direct employment for over 1,000 people and indirect opportunities for thousands of drivers.
Corporate Social Responsibility & Sustainability
DEKA’s CSR initiatives focus on reducing fleet emissions, recycling packaging materials, and supporting underprivileged drivers.
In 2024, the DEKA Green Project was launched to replace 10% of diesel vehicles with low-consumption alternatives. DEKA also collaborates with the Environmental Organization to plant trees for every 1,000 kilometers traveled.
DEKA believes environmental sustainability is inseparable from long-term economic growth.
Achievements & Recognitions
- ISO 9001, 10002, 10004, and 26000 certifications (2023)
- Member of Iran’s International Transport Companies Association (ITCA)
- Winner of the “Top Iranian Innovation” Award at the National Innovation Festival
- Active participation in the 2025 Iran International Logistics & Transport Exhibition
- DEKAbar recognized as a knowledge-based company
DEKA: The Future of Logistics in Iran
Iran’s logistics industry is in urgent need of modernization. Changing consumption patterns, the rise of e-commerce, and the expansion of non-oil exports have rendered traditional logistics models inefficient.
DEKA Logistics Holding has redefined the industry by introducing a modern, technology-driven model. As Iran’s first data-centric logistics holding, DEKA has localized the concept of smart logistics, combining modern fleets, digital platforms, warehousing, postal services, and strong social responsibility.
As CEO Hooman Pashangian puts it:
“At DEKA, we don’t travel the road just to reach a destination; we travel the road to build the future.”