A 360° Experience Built Around Real Moments
Since early September, Maltich has rolled out a fully integrated 360° campaign designed to redefine the drinking experience.
By emphasizing the authentic joy of every sip and the intimate connection between product and consumer, the campaign delivers a powerful message: real happiness comes from real moments.
The campaign’s key visual successfully communicates this concept in a tangible and engaging way, attracting public attention through creative outdoor displays. Following the OOH phase, the campaign extends across digital and traditional media to reinforce Maltich’s message of positivity and vitality.
“This Is What Good Feels Like” — Maltich’s New Outdoor Campaign in Tehran
The latest phase of Maltich’s nationwide campaign is now live across Tehran’s billboards.
As a premium non-alcoholic malt beverage from Alifard Group, Maltich focuses less on direct product promotion and more on the positive, energizing experience it creates for consumers.
In essence, it celebrates authentic refreshment — the real, feel-good energy that comes with every sip of Maltich.
About Maltich and Alifard Group
Established in 1978 in Kaveh Industrial City, Alifard Company, widely known under the brand Sunich, is one of Iran’s leading producers of fruit concentrates, syrups, and juices.
Maltich, one of its key premium sub-brands, offers a diverse portfolio of non-alcoholic malt beverages in glass bottles, PET bottles, and aluminum cans, securing a strong position in Iran’s beverage market.
Maltich products come in a wide variety of flavors including Lemon, Pear, Pineapple, Peach, Apple, Tropical, Dark, Mexican, and Classic, catering to every taste and lifestyle.
A Distinctive Packaging Experience
Holding a chilled Maltich bottle, with condensation trickling down the glass, evokes a nostalgic, sensory pleasure.
The crisp click of the metal cap opening completes the emotional experience of refreshment — turning every drink into a moment of joy.
For those who prefer aluminum cans, Maltich delivers the same pleasure — from the cool feel of the metal to the satisfying crush after finishing it.
The exclusive Maltich Dark flavor is offered only in cans, offering a richer, bolder taste and a larger serving for true malt enthusiasts.
The Brand Philosophy
Maltich is crafted with the finest natural ingredients for people who seek energy, vitality, and balance in a fast-paced world.
Its philosophy is simple yet powerful: to inspire people to recharge, refresh, and rediscover their inner strength through moments of pure, authentic pleasure.
Explore the Unique Flavors of Maltich
🍺 Maltich Classic
A timeless choice for those who love the authentic taste of malt. With its traditional, nostalgic flavor, Maltich Classic delivers a genuine and satisfying drinking experience.
🍍 Maltich Pineapple
A tropical blend of sweet pineapple and crisp malt — perfect for hot days or when you need an instant energy lift.
🍐 Maltich Pear
Delicate, smooth, and naturally sweet — Maltich Pear captures the aroma of fresh pears, offering a relaxing and elegant refreshment for peaceful moments or family gatherings.
🍋 Maltich Lemon
Citrusy and full of zest, Maltich Lemon is your ultimate thirst-quencher. Its tangy flavor brings a burst of freshness that revitalizes the senses.
🍑 Maltich Peach
Sweet, fragrant, and vibrant — Maltich Peach combines the juicy taste of ripe peaches with the uplifting energy of malt, creating a cheerful companion for social occasions.
🌴 Maltich Tropical
An adventurous mix of exotic fruits that transports you to sun-soaked islands. Maltich Tropical is made for curious minds and flavor explorers.
Maltich — A Companion for Life’s Real Moments
Maltich stands for those meaningful pauses in life — the calm after victory, the quiet after effort, the moment before a new beginning.
It’s a drink for reflection, renewal, and genuine happiness.
Each bottle of Maltich is an invitation to refresh, recharge, and enjoy the present moment — because this is what good feels like.
The Alifard (Sunich) Legacy
The story of Sunich began in 1977 with a simple idea: bringing real flavors and freshness to Iranian families.
From the first juice factory in Saveh to nationwide distribution, Sunich became a trusted household name built on health, quality, and innovation.
Over time, production expanded to include carbonated beverages, fruit concentrates, and malt drinks — all developed to international standards.
Alifard Group proudly holds ISO, HACCP, and quality management certifications, showing that excellence is a long-term commitment, not just a slogan.
The establishment of the Firouzkouh plant, featuring the Middle East’s first Nitro Hot-Fill production line, marked a new era for Alifard, enabling more diverse, high-quality products for the market.
Awards and Achievements
Over four decades of dedication and innovation have earned Alifard Group numerous national and international honors:
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National Industrial Model Unit (2005)
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National Brand Award, Iran Trade Promotion Organization (2016)
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National Quality Awards (2004, 2008, 2010, 2013, 2018)
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Excellence in Product Diversity & Innovation (2010, 2018)
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Food Safety and Health Award, Ministry of Health (2009, 2018)
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Golden Apple, Healthy Food, and Consumers’ Favorite Brand Awards
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National Standard Day Award (2020)
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Top Exporter of Tehran Province (2019, 2020)
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Golden Trophy — Consumers’ Favorite Brand (2023)
With iconic brands like Sunich and Maltich, Alifard Group remains a symbol of trust, innovation, and excellence in Iran’s beverage industry.
The mission that began in 1977 — creating joyful, healthy moments for families — continues stronger than ever today.
